Archive for the ‘Real Estate Classes’ Category

Safari is Just Around the Corner!

May 24, 2011

Don’t let the amazing event pass you by!

We’ll be looking at:

  • Where you are in your business.
  • What the last two years have brought … and what the next two years could bring.
  • Your natural work and behavioral styles, and how they dramatically impact your success.
  • The ten essentials for a successful business.
  • How to create an action plan that takes you where you want to be.

Think this is just another real estate seminar?  Think again!  We guarantee you’ve never attended an event quite like this.

Here’s what one agent had to say after our last event:

“This was the most personal and insightful seminar I have ever attended.  Denise has a great gift, and this could be the key to my personal and professional success.”

If you’re ready to take action, enroll in Safari while seats still remain!

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Put on Your Thinking Cap … and Find the Right House to Hold Open!

May 12, 2011

This week, I want to discuss why it’s so important for you to choose the right house for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that!  Instead of letting the house choose you, you need to choose the house!  And I’m going to tell you exactly how to do that.

First and foremost, not all houses are great candidates for an open house. If a house is in a rural area, or in a physical location that presents challenges, you’ll spend a lot of money on marketing and a lot of wasted time sitting by yourself waiting for buyers to find you. That is not the best use of your resources.

However, when you pick the right house – for the right reasons – you’ll find that your success rate in generating new prospects and clients will increase substantially.

Here are the categories for houses that are great candidates for your next open:

  1. New listings: New listings attract lots of traffic! People love to see what’s new on the market, and they love to be the first one through so they’ve got ‘insider information’ to share with their friends and family. You’ll also get a lot of neighbors who will come by … not only are they just curious about the house, they may be secretly interviewing agents prior to putting their house on the market.
  2. Well-priced listings: You will be amazed at the traffic you will generate when you hold open a well-priced listing. Buyers are amazingly savvy today, and they’re very aware of what constitutes good value. Well-priced listings can bring them out of the woodwork! Savvy buyers will not take the time to visit open houses where the listing price is out of line with the market. (Note: If you have listings that are overpriced, this is a terrific reason to have a serious ‘price-reduction’ conversation with your overly-optimistic sellers.)
  3. Easy-to find-listings: These listings offer a wonderful way to market yourself – and your name – by giving you lots of opportunities for signage. Imagine the marketing impact you’ll have when you place your personalized open house signs in numerous strategic locations. There’s a cumulative benefit to this when you hold open houses on a regular basis, and those houses are on well-traveled routes.
  4. In-demand listings: Do you know what style and price of house is the hottest seller in your market? You will if you search your MLS and track the most recent pendings. One of my coaching clients recently did this and then called me up the next day to say, “I thought I knew my market, Denise. But I clearly didn’t. What I thought was selling well now was actually selling well 6 months ago. But it’s not now! In my market – right now – one-level homes in the $279,000-$299,000 price range are hot. I had no idea!”  It’s critically important that you do your research. Find out what’s in demand right now – and take advantage of that knowledge.
  5. Well-advertised listings: It goes without saying that listings that are advertised well will attract buyers. But listings that are really advertised well — online, in print, and with targeted print mailing — are great candidates for an open house. There is already a buzz about them, so take advantage of that.
  6. Listings with great curb appeal: I call this the “irresistible factor. Who can’t help but want to go into a house that looks absolutely wonderful from the outside? Yes, we’re agents and we’re predisposed to appreciating fabulous curb appeal. But everyone else appreciates it too! When you’re doing research on the right kinds of homes to hold open, do not forget listings that are intriguing from the outside. When a house has ‘wow-factor’ curb appeal, you’ll generate significantly more traffic – which in turn can generate more potential clients.
  7. ‘Where fish are biting’ listings: These homes are the fastest-selling homes in you market. How do you determine this? Again – by doing some targeted MLS research. Find out what the days-on-market statistics are for a particular neighborhood, or within your community. Is there a correlation between a low days-on-market number and a particular price point or style of house? When you can connect these dots, you’ll have a very good idea of which homes are getting buyers to get off the fence and into the market.

Now that you know which houses are the best candidates for an open house, you need to determine how to attract potential buyers (and future sellers) to your open house.

Here are my “Top 5 Traffic Generators

  • Online marketing: The key here is consistency. To build strong traffic, your open house needs to be posted anywhere that open houses in your market are posted – including your personal website and your company website. Additionally, spread your social media net as wide as possible through Facebook and other social media sites. Remember to confirm with your sellers that they are comfortable having you advertise your open houses via social media.
  • Offline marketing: While many agents turn their noses up at print marketing these days, I do not. This can be a very effective method of building open house traffic. There are lots of options based on your market, including newspapers, magazines, trade publications, and community or neighborhood newsletters.
  • Immediate neighbors marketing: You’re missing a real opportunity if you’re not targeting the neighbors! If you normally hold your open house from 1pm-4pm, invite the neighbors over at 12:15pm for a special “neighbors-only” open house. Create an invitation that provides a reason for them to stop by. These could include getting current information on their neighborhood’s 10-year appreciation rate, or perhaps sales ratios and days-on-market statistics. For the neighbors, it’s not about the house as much as it’s about providing them with market knowledge. It’s about articulating your expertise.
  • Move-up buyer ‘radius’ marketing: This is a great way to generate traffic. Choose neighborhoods where the homeowners’ next move up (or down!) would likely be in the price range of your open house.
  • Database marketing: Never forget the value of the people who already know you and trust you – and support your career. List your open houses in your monthly newsletters. Send out an open house schedule via email, with a link to your website’s open house page. (Don’t forget to update this page each week!)

Lastly, I want you to think about open house options – those “outside the box” option that can generate additional traffic.

  1. Saturday versus Sunday open houses: For many people, Sunday is their ‘stay-at-home’ day. They have family activities, laundry, and yard work as priorities. Saturdays often will provide you with much better traffic, since people are already out and about doing errands. With ample signage you can attract a lot of traffic! Try this idea – test it for two or three months to see if that’s the case in your market.
  2. Condensed open houses:  Consider holding two homes open on the same day. It could look like this: House #1 (123 A St) is open from 9am-10am and then again from 1pm-2pm. House #2 (123 B St) is open from 11am-noon and then again from 3pm-4pm. Essentially, you’re increasing your opportunities to get a lot of people through in a short amount of time.
  3. Multi-property open house tour: Pick several houses that meet a particular niche and hold each one open for one hour. You could pick first-time buyer homes. Or waterfront homes. Or equestrian properties. Done strategically, you’ll quickly establish yourself as an expert in that particular niche.
  4. Multi-agent or entire office open house blitz: There’s power in numbers! Gather together a group of agents – or your whole office – and build an open house event.
  5. After-work weekday open house: This is a terrific idea for homes that are on commuter routes, or in neighborhoods that are close to bus stops. Hold an open house at approximately the same time as these folks are headed home. You’d be surprised at how many will stop in for a few minutes.

I’ve just given you a lot of ideas — and things to think about. What I want you to do now is toss your preconceived notions about open houses out the window and start thinking outside the box. Open houses can be an amazingly successful strategy for you — if you pick the right houses, determine how to build traffic, and schedule them to maximize your reach.

Are you a real estate agent working in Washington State?

If so, we want to invite you to attend our “Unforgettable Open House” event on Tuesday, May 24th.

We’ll teach you how to design and conduct a truly unforgettable open house experience. You’ll learn the secret “props” needed for success, and how to captivate open house visitors. Discover the art of truly showing a home, rather than simply standing in the kitchen while potential clients walk in (and out!) the door. Hear the simple secret to capturing client contact information, without seeming like a pushy salesperson, “man talk” versus “woman talk”, and much, much more!

We’re offering this amazing opportunity in support of the Washington REALTORS® and National Association of REALTORS® Open House Weekend, which will be held June 4th and 5th this year. Master all of the insider secrets to a successful open house … then participate in the Open House Weekend by holding your best open house ever!  Public awareness of open houses will be high, and their expectations will be as well. You need to be ready to deliver!

There is no charge for the class; however, if you wish to participate for clock hours a fee of $35 ($40 at the door) will apply.

If you want to create an unforgettable open house experience – one that will generate income for you – you must attend this memorable class.

The Unforgettable Open House!

May 5, 2011

Join us for our “Unforgettable Open House” event, and we’ll teach you how to design and conduct a truly unforgettable open house experience. You’ll learn the secret “props” needed for success, and how to captivate open house visitors. Discover the art of truly showing a home, rather than simply standing in the kitchen while potential clients walk in (and out!) the door. Hear the simple secret to capturing client contact information, without seeming like a pushy salesperson, “masculine talk” versus “feminine talk”, and much, much more!


We’re offering this amazing opportunity in conjunction with Washington REALTORS® in support of the National Association of REALTORS® Open House Weekend, scheduled for June 4th and 5th. Master all of the insider secrets to a successful open house … then participate in the National Open House Weekend by holding your best open house ever. Public awareness of open houses will be high, and their expectations will be as well. You need to be ready to deliver!

Event details:

Tuesday, May 24
Master Builders Association
335 116th Avenue SE
Bellevue, WA   98004

9:00 – 12:15    OR    1:00 – 4:15

Attend for no cost* … or receive 3.5 clock hours for $35 ($40 at the door).  We’re limiting attendance to this event, so sign-up today!

If you want to create an unforgettable open house experience – one that will generate income for you – you must join us for this memorable class.

RSVP for “The Unforgettable Open House” class, today!

*You must RSVP for this event, even if you are selecting a complimentary ticket.

This event sponsored by:

Kathy Tarabochia
Mortgage Consultant

Where Will Your Business Be Four Weeks From Now?

April 13, 2011

Without intervention, it will probably be exactly where it is today.

Now, if you’re exactly where you want to be … great!

But if you are searching for more success, or you need a jolt of inspiration, you need to join us on Safari to learn how to make business-building changes that will carry your forward.

Are you ready to set aside your belief that “the market” will dictate your success?  (Hint: we are coaching clients who are having their best year EVER!)   Do you love the synergy that comes from a room full of people focused on making a positive change in their business?  Is it just time to plan for a better business – one that you’ll love for years to come?

If you answered yes to any one of these questions, we want to see you at one of our upcoming Safari events.

Need more details?  Click here to learn more!

Does Your Business Deserve Some Attention?

April 5, 2011

Like a garden, your business will flourish only if you seed, feed, and water it.  And we believe the best way to do that is to step away from your business for a couple of days to really focus on where you’ve been … and where you want to go.

We also believe your business deserves a commitment to nourish it.  Today is the day to commit to spending two days with us to revitalize your business!

We want to see you at our next Safari event.  What is Safari?  Simply put, it’s a two-day revitalization plan for your business.  We’re going to look at where you’ve been, what you’ve brought on the journey, and where you want to go.  And then we’ll provide you with tools, tips, and techniques to help you get there.

You’re probably thinking five weeks is a long way off … and that you’ll decide in three or four weeks whether you’ll attend our Safari event.  But we believe your business deserves more of a commitment from you than that.  That’s why we encourage you to click here today – right here, right now – to enroll in our next Safari event.  Seating is always limited for this event, and we sell out each time we offer this opportunity.  Don’t hesitate – enroll today!

Only One Week Left To Register for The Safari!

February 9, 2011

This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari:

  • Review your personal journey. You are at a crossroads and we need to take a look inside your rucksack—your belief system, conflict style, confidence, work style, personal pace, and habits.
  • Time to repack! A review of the “10 Essentials” and what you need to bring with you.
  • Where do you want to go? Building a successful business roadmap that runs parallel to your personal roadmap.
  • Elephant, jeep, on-foot, swinging on a vine – how do you like to travel? An in-depth investigation of the four personality types, how they affect your business, and how to adjust your natural style to communicate effectively with anyone.
  • Your Challenges; Your Solutions an open forum where you can tell us what the ‘roaring lions’ are for you, and where we teach you how stand your ground.
  • You’re out of the jungle and into the light! Planning for an amazing 2011 – creating custom lead generation, follow up, client care, and presentation plans for your personality type (capitalize on your strengths and avoid the quicksand!).

February 16th and 17th in Redmond, Washington.

Learn more about this exciting two-day event and register today!

Register for the Safari Today!

February 3, 2011

This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari:

  • Review your personal journey.You are at a crossroads and we need to take a look inside your rucksack—your belief system, conflict style, confidence, work style, personal pace, and habits.
  • Time to repack! A review of the “10 Essentials” and what you need to bring with you.
  • Where do you want to go? Building a successful business roadmap that runs parallel to your personal roadmap.
  • Elephant, jeep, on-foot, swinging on a vine – how do you like to travel? An in-depth investigation of the four personality types, how they affect your business, and how to adjust your natural style to communicate effectively with anyone.
  • Your Challenges; Your Solutions an open forum where you can tell us what the ‘roaring lions’ are for you, and where we teach you how stand your ground.
  • You’re out of the jungle and into the light! Planning for an amazing 2011 – creating custom lead generation, follow up, client care, and presentation plans for your personality type (capitalize on your strengths and avoid the quicksand!).

February 16th and 17th in Redmond, Washington.

Learn more about this exciting two-day event!

Click here to register today!

 

Ask Denise!

February 1, 2011
Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula?

A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When I work with clients we look at their numbers in order to determine where they’ve been, compared to where they want to go. And then we reverse-engineer their data, working backwards from their goal in order to determine what they must do every day, week and month in order to reach their goals. If this makes sense to you but you want to take it one step further, consider attending my 2-day Safari this month on February 16th and 17th. It’s called Trek to Success for a reason – everyone attending will build a customized business plan, using their past and current personal data (and yes, that means MATH!) as a starting point.


The Safari: Your Trek to Success!

January 25, 2011

This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari:

  • Review your personal journey. You are at a crossroads and we need to take a look inside your rucksack—your belief system, conflict style, confidence, work style, personal pace, and habits.
  • Time to repack! A review of the “10 Essentials” and what you need to bring with you.
  • Where do you want to go? Building a successful business roadmap that runs parallel to your personal roadmap.
  • Elephant, jeep, on-foot, swinging on a vine – how do you like to travel? An in-depth investigation of the four personality types, how they affect your business, and how to adjust your natural style to communicate effectively with anyone.
  • Your Challenges; Your Solutions an open forum where you can tell us what the ‘roaring lions’ are for you, and where we teach you how stand your ground.
  • You’re out of the jungle and into the light! Planning for an amazing 2011 – creating custom lead generation, follow up, client care, and presentation plans for your personality type (capitalize on your strengths and avoid the quicksand!).

February 16th and 17th in Redmond, Washington.
(Dates changed due to snowstorm.)

Learn more about this exciting two-day event!

Click here to register today!

 

This Week’s Featured Product: How to Make Money Now, Not Later

January 24, 2011

We’ve lowered our prices on several of our downloadable audio products! Many now just $19!

This week’s featured product:

How to Make Money Now, Not Later

You need to make money NOW, in fact RIGHT NOW!!! You don’t have time to take a sales class or even attend a full-day seminar, you need to turn on the money faucet YESTERDAY!

Learn how to take the type of action that is required to jumpstart your business FAST. This is not the time to build the perfect business, it is the time to go hunting.

If you hate prospecting but need a jumpstart, you’ve come to the right place.

AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD

Select a title to view more information and purchase

How-to Series:

Presentations:

Lead Generation:

Marketing Help:

Visit our website for more information!


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