Archive for the ‘Marketing Systems’ Category

Only One Week Left To Register for The Safari!

February 9, 2011

This Safari will kick your 2011 off right and is chock-full of amazing customizable material! And the best part? It is all about YOU! Your business, your habits and way of doing business, your custom solutions – there is no “one-size-fits-all” system at Safari:

  • Review your personal journey. You are at a crossroads and we need to take a look inside your rucksack—your belief system, conflict style, confidence, work style, personal pace, and habits.
  • Time to repack! A review of the “10 Essentials” and what you need to bring with you.
  • Where do you want to go? Building a successful business roadmap that runs parallel to your personal roadmap.
  • Elephant, jeep, on-foot, swinging on a vine – how do you like to travel? An in-depth investigation of the four personality types, how they affect your business, and how to adjust your natural style to communicate effectively with anyone.
  • Your Challenges; Your Solutions an open forum where you can tell us what the ‘roaring lions’ are for you, and where we teach you how stand your ground.
  • You’re out of the jungle and into the light! Planning for an amazing 2011 – creating custom lead generation, follow up, client care, and presentation plans for your personality type (capitalize on your strengths and avoid the quicksand!).

February 16th and 17th in Redmond, Washington.

Learn more about this exciting two-day event and register today!

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Fresh From The Lones Group’s Instant Image Portfolio: You Can’t Handle This Design!

January 27, 2011

Are you looking for a design that immediately creates a sense of stability? Our “You Can’t Handle This Design” design, which is part of our Instant Image palette, does just that! A strong, but soft, palette is the first step … and it’s reinforced with the star element in the design.

Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.

Interested in learning more about developing your custom branded image?   We can help with that too!   Please send an email to support@thelonesgroup.com or call us at 360-527-8904  to learn more.

This Week’s Featured Product: How to Make Money Now, Not Later

January 24, 2011

We’ve lowered our prices on several of our downloadable audio products! Many now just $19!

This week’s featured product:

How to Make Money Now, Not Later

You need to make money NOW, in fact RIGHT NOW!!! You don’t have time to take a sales class or even attend a full-day seminar, you need to turn on the money faucet YESTERDAY!

Learn how to take the type of action that is required to jumpstart your business FAST. This is not the time to build the perfect business, it is the time to go hunting.

If you hate prospecting but need a jumpstart, you’ve come to the right place.

AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD

Select a title to view more information and purchase

How-to Series:

Presentations:

Lead Generation:

Marketing Help:

Visit our website for more information!

This Week’s Featured Product: How to Create a Business Plan that Will Really Make You Money

December 21, 2010

We’ve lowered our prices on several of our downloadable audio products! Many now just $19!

This week’s featured product:
How to Create a Business Plan that Will Really
Make You Money

A business plan without a specific set of action steps is nothing more than an exercise in goal planning. A successful business plan will be the blueprint for your business’s success.

Learn to create a plan that will get you the results you need and learn the exact steps you must take to get EXACTLY where you want to go.

 

AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD
Select a title to view more information and purchase

How-to Series:
How to Hold a Successful Client Appreciation Event
How to Handle Floor Calls
How to Manage Your Tasks, Not Your Time
How to Build Your Business Using an Assistant
How to Create a Business Plan that will Make You Money
How to Get Started in Real Estate
How to Handle Any Objection
How to Handle Floor Calls
How to Lead Your Office to Unprecedented Success
How to Make Money Now … Not Later

Presentations:
Powerful Listing Presentation Techniques

Lead Generation:
Classes
Networking Groups
Niche Marketing
Blogging for Business
Your Website

Marketing Help:
Successful Closings
Creating a Buyer’s Package
Creating a Seller’s Package

Visit our website for more information!

This Week’s Featured Product: How to Get Started in Real Estate

December 6, 2010

We’ve lowered our prices on several of our downloadable audio products!
Many now just $19!

This week’s featured product:
How to Get Started in Real Estate

If you are even remotely thinking about getting into Real Estate or just gotten into Real Estate you need this CD!

Many people think selling Real Estate is an easy career that simply requires a smile and a good attitude. To be successful in Real Estate you must have a strategic plan and an effective marketing campaign. You also need to make money in the first six months or you are not going to last.

Learn how to jump start your career and get on the right track now.

AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD
Select a title to view more information and purchase

How-to Series:
How to Hold a Successful Client Appreciation Event
How to Handle Floor Calls
How to Manage Your Tasks, Not Your Time
How to Build Your Business Using an Assistant
How to Create a Business Plan that will Make You Money
How to Get Started in Real Estate
How to Handle Any Objection
How to Handle Floor Calls
How to Lead Your Office to Unprecedented Success
How to Make Money Now … Not Later

Presentations:
Powerful Listing Presentation Techniques

Lead Generation:
Classes
Networking Groups
Niche Marketing
Blogging for Business
Your Website

Marketing Help:
Successful Closings
Creating a Buyer’s Package
Creating a Seller’s Package

Visit our website for more information!

Holiday Cards? Again? Try This Instead…

December 3, 2010

It’s that time of year again. Lights are popping up on houses. Trees are soon to be decorated. Malls are becoming hot and crowded. And people are getting ready to send out holiday cards.

We send out holiday cards as individuals, but as real estate agents I believe there is something better we should be doing.

Funny thing, most agents like sending out holiday cards. They really do. They feel like they’re creating a warm connection with their clients by doing so.

While there’s nothing wrong with a warm connection, don’t forget that you are a real estate expert first and foremost. You are not their neighbor, classmate, or co-worker. Do you really want to be put into the same category?

Let me answer for you: No, you don’t. In their minds, you want to be in a special category. You want to be known as “real estate expert”. You want every action you take to reinforce this belief. Sending holiday cards is NOT the way to do this.

Don’t get me wrong. I’ve got nothing against holiday cards. They’re very nice. They remind people that you’re thinking of them. Don’t stop sending them to your friends and family.

BUT… I would like you to consider sending something else. Even if you send it with your holiday card, it can make an impact.

So what is it?

It’s an Annual Review. This is a report you specifically create for your clients. It details the history of the market in the past year, as well as current conditions. It provides a year-end overview of where your clients stand in terms of their investments.

“Oh, Denise, people aren’t really interested in this kind of stuff at holiday time.”

Not true. They are indeed. People are ALWAYS interested in how much money they have—especially at holiday time when their credit card bills are going up. An Annual Review is a report that shows them the value of their money via their investment in their home.

Yes, it’s work. Yes, you have to compile some data and do some research. Yes, it’s time consuming.

But it cements you—as should ALL your marketing materials—as the local expert on real estate. Your clients should not just see you as an acquaintance. They should always see you as a rich source of information. What better way to reinforce this reputation than by always providing them with news whenever you contact them?

So what’s in an Annual Review? It consists of three parts:

1. A snapshot of what’s happened in the real estate market during the past year.

Review where we were one year ago. Compare that market data to today. Construct a narrative to show your clients what fluctuations occurred—but more importantly WHY they occurred.

Then, narrow it down to their neighborhood. If their area didn’t follow the trends, then explain why. Factor in everything you know from your community expertise.

2. Visuals.

Make your Annual Review look good. Pie charts, graphs, and statistics—while not always understandable to the average person—add a powerful element of expertise to your work.

Strong visuals show that you really know what you’re talking about. You’re not just an empty suit. You have the numbers to back up everything you say.

3. Personal observations.

Don’t be afraid to be yourself. Tell stories about some of the incidents that shaped your year. Illustrate certain points by bringing them to life. There’s no better way to get a point across than by describing it in action.

Express your opinion. Open up. From experience, you have formed certain ideas about what’s coming. You know how to spot trends. Share this information with your clients.

It’s kind of like you’re their own personal private eye, providing them with inside information. People love inside information—especially when it relates to their investments.

Annual Reviews work. A great example is a client of mine who used to send out a holiday newsletter. He put in a lot of effort to make it look really nice. I suggested to him that he add an Annual Review to it.

Two years ago, he tried it.

“Denise”, he told me, “I never had so much response to my holiday newsletter as this year. People are calling up to ask questions about the Annual Review.”

Nobody will ever call you to ask a question about your holiday card. But when you send an Annual Review, they may want to talk about what you sent them. This is a great opportunity to find out where they are right now in their lives.

Perhaps they’ve been thinking about making a move, but haven’t called you yet. Your Annual Review might be the catalyst that gets them thinking about taking action in the new year.

So, this year, instead of the same old same old, send an Annual Review. Your clients will thank you—and continue to see you as not just another agent, but as their personal real estate expert.

Not sure where to start? Click here to see how we can help you create your own customized Annual Client Review.

By Denise Lones CSP, M.I.R.M., CDEI

This Week’s Featured Product: How to Build Your Business Using an Assistant

December 1, 2010

We’ve lowered our prices on several of our downloadable audio products!
Many now just $19!

This week’s featured product:
How to Build Your Business Using an Assistant

Most Real Estate agents that need an assistant don’t get one because they are worried about training them. Perhaps you are too busy to train an assistant or just worry that you wouldn’t know what to do with one if you had one.

Learn how to find the perfect assistant for your personality type and business style and learn how easy it is to keep them busy with task oriented duties. Learn to leverage your time and multiply your income using an assistant.

AUDIO PRODUCTS AVAILABLE FOR DOWNLOAD
Select a title to view more information and purchase

How-to Series:
How to Hold a Successful Client Appreciation Event
How to Handle Floor Calls
How to Manage Your Tasks, Not Your Time
How to Build Your Business Using an Assistant
How to Create a Business Plan that will Make You Money
How to Get Started in Real Estate
How to Handle Any Objection
How to Handle Floor Calls
How to Lead Your Office to Unprecedented Success
How to Make Money Now … Not Later

Presentations:
Powerful Listing Presentation Techniques

Lead Generation:
Classes
Networking Groups
Niche Marketing
Blogging for Business
Your Website

Marketing Help:
Successful Closings
Creating a Buyer’s Package
Creating a Seller’s Package

Visit our website for more information!

Ask Denise!

November 30, 2010

Q: “Denise, I’ve been sending out reminders for my Client Appreciation Event, but I haven’t had any response yet. What should I do?”

A: Get on the phone. Sorry, it’s probably not what you want to hear. But you can’t just rely on mail alone. People are very busy—especially at holiday time. If you want people to show up, you need to add the element of voice-to-voice communication. There’s nothing like a warm connection to show people how much you want them to come to your event.

Don’t Fall Into Holiday Mode — There are Opportunities Galore at this Time of Year!

November 29, 2010

Every year in mid-November I hear the same complaint from agents. They come to me and say:

“Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.”

Wrong!

While it’s a good idea to plan next year, it is a very BAD idea to slow your business down to a crawl just because we’ve entered the holiday season. If you’ve been enticed to put in less effort just because the world is entering “holiday mode”, I want you to stop it right now.

There are opportunities in November and December that just aren’t available to you at other times during the year.

First and foremost, there is a serious lack of competition. Because of the very fact that most agents fall into “holiday mode”, that means more business for YOU. That’s the simple math part.

By staying “ramped up”, you’re going to be the agent catching all the transactions swirling around like snowflakes—because the office is near-empty and nobody else is putting in the effort. Ramp up!

When I say putting in the effort, I mean getting in contact with your clients right now.They too are in danger of falling into “holiday mode”. Your mission is to rescue them—to pull them out before they fall into the abyss.

  • Remind them of the tax advantages of closing a transaction before January.
  • Remind them that deals are more plentiful because there is less competition at this time of year.
  • Remind them that we don’t know what’s going to happen with interest rates in 2011, so now is the time to take advantage of the historic lows.

It’s really all about mindset. While that may sound simplistic, I can assure you it’s not. I’ve seen it in action year after year. Agents who embrace the holiday season with a strong mindset do well.

They just do. It’s a fact.

A healthy mindset can be tough if you’re surrounded by negativity. And if there’s one thing most agents excel at, it’s negativity. You need to avoid it like the flu.

Pretend that you can catch negativity just by being in a room where two agents are whining and complaining about how slow things are. Get out of that room! Get back into your office, your car, or your home. You can’t afford to be exposed to one negative thought! It will make you sick.

What about “quality of life”, though? Don’t I always preach that it’s important to take time off? Why not take time off during the holidays to spend with your family?

Yes, absolutely take time off. I’m not suggesting that you be out there on Christmas Day at 5am giving a listing presentation. Not at all.

All I’m saying is that you can’t let your business slide during November and December. If you want time off around the holidays, then it’s important to take it.

Just remember the phrase “Work hard, play hard.” If you’re off, then you’re off. Immerse yourself in being off. Enjoy it. Be with your loved ones.

But if you’re at work, then work! Don’t put in half the effort just because tinsel and holly are strewn around your office. Treat a day at work the same as you would in any other month.

I’m also not saying that you should be so busy that you don’t plan for 2011. This is critical. Make sure that you set aside some time to do this important task as well. You need a game plan in place for the new year.

Ask yourself: What is going to make 2011 better than 2010?

Start by reviewing 2010.

  • Did you accomplish everything you wanted to accomplish?
  • Did you really implement everything that was on your to-do list back in January?
  • Did you polish up your presentations so that you win people over like never before?
  • Did you take a good hard look at your branding to see if it’s effective?

If the answer to any of these questions is no, then it’s time to start thinking about what you can do differently.

Need some help with this? In January, The Lones Group is hosting Trek to Success. This is a special two-day “Safari” event to help you see where you are and what you need to work on.

It’s going to be an intense session in which you will learn more about your business than you could ever do on your own. With a group of motivated like-minded people,you will put together a plan to take your business to new heights in 2011.

We’ll start by analyzing everything you’re doing right—and everything you’re doing wrong. The only way to create a plan that works is to face facts and see what you need to change. What better way to do it than with someone who has helped thousands of agents turn their businesses around?

That someone is me. You can’t stump me. I’ve seen it all. I really have.

I don’t say this to boast. I say it because it’s a fact—gained from the experience of working with thousands of agents. I know what causes an agent to fail. I know what causes an agent to succeed.

Please allow me the opportunity to bring my expertise to your challenges. I want to help you make 2011 the best year ever for your business.

Click here for more information.

Can’t wait to see you there!

By Denise Lones CSP, M.I.R.M., CDEI

Fresh From The Lones Group’s Instant Image Portfolio: Understated Black

November 24, 2010

“Understated Black” is one of the many extraordinary brands available in our Instant Image design portfolio.  Dramatic and sophisticated in nature, “Understated Black” is sure to set you apart from other agents in your marketplace.

Whether you want to develop a completely custom brand, or select from one of the amazing designs in our “Instant Image” portfolio, we are here to help.

Interested in learning more about developing your custom branded image?   We can help with that too!   Please call us at 360-527-8904, or send an email to support@thelonesgroup.com to learn more.


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